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HERBALIFE LTD. (HLF)·Q4 2024 Earnings Summary

Executive Summary

  • Q4 net sales were $1.21B, down 0.6% YoY, at the high end of guidance; on a constant-currency basis, net sales grew 2.7% YoY as FX was a 330 bps headwind . Adjusted EBITDA was $150.0M with a 12.4% margin, and exceeded guidance; gross margin expanded to 77.8% (+150 bps YoY) driven by pricing, manufacturing efficiencies, lower write-downs, and modest FX tailwind .
  • Reported diluted EPS was $1.74, including a $1.44 non-cash deferred tax benefit; adjusted diluted EPS was $0.36 and included a $0.07 YoY FX headwind .
  • 2025 outlook introduced: FY net sales (3)% to +3% reported, +1% to +7% constant-currency; adjusted EBITDA $600–$640M ($670–$710M constant-currency); FX is expected to be a ~$200M net sales and ~$70M EBITDA headwind in 2025, and outlook excludes potential tariff impacts .
  • Leadership transition: Stephan Gratziani appointed CEO effective May 1, 2025; Michael Johnson to become Executive Chairman—management frames HLF’s distributor-led transformation (training, localized incentives) as a core growth catalyst into 2025 .

What Went Well and What Went Wrong

  • What Went Well

    • Adjusted EBITDA beat and margin expansion: $150.0M (+38% YoY) and 12.4% (+340 bps YoY), helped by pricing, factory efficiencies, and lower write-downs; gross margin 77.8% vs 76.3% YoY .
    • Constant-currency sales growth: Q4 net sales +2.7% cc despite FX headwinds, with LATAM, EMEA, and APAC growing; distributor KPIs improved (new distributors +22% YoY; sales leader retention 70.3% ex-China) .
    • Capital structure progress: leverage reduced to 3.2x at year-end; redeemed $65M of 2025 notes in Feb-2025, leaving $197.3M outstanding, expected to be repaid by/at maturity .
  • What Went Wrong

    • FX continued to pressure results: ~330 bps sales headwind in Q4; guidance embeds ~$200M sales and ~$70M EBITDA FX headwinds for 2025 .
    • China remains weak: Q4 net sales down 20% (reported and cc) on volume declines, amid a strategic pivot to a customer loyalty program; management still expects benefits over time .
    • North America still declining mid-single digits YoY despite improving trends; volume point adjustments and a slower pivot from transactional clubs to transformational models weigh on the pace of recovery .

Financial Results

MetricQ4 2023Q2 2024Q3 2024Q4 2024
Net Sales ($USD Millions)$1,215.0 $1,281.1 $1,240.3 $1,207.4
Gross Margin (%)76.3% 77.9% 78.3% 77.8%
Adjusted EBITDA ($USD Millions)$108.8 $180.0 $166.5 $150.0
Adjusted EBITDA Margin (%)9.0% 14.1% 13.4% 12.4%
Diluted EPS (GAAP)$0.10 $0.05 $0.46 $1.74
Adjusted Diluted EPS$0.28 $0.54 $0.57 $0.36
Net Income ($USD Millions)$10.2 $4.7 $47.4 $177.9
  • Commentary: Q4 adjusted EBITDA beat guidance; net sales reached the high end of the range; reported EPS benefited from non-cash deferred tax effects . On a constant-currency basis, Q4 sales grew 2.7% YoY; FX headwind was ~330 bps .

Regional net sales (Q4):

RegionNet Sales Q4’23 ($M)Net Sales Q4’24 ($M)YoY incl. FXYoY ex-FX
North America$252.8 $245.0 (3.1)% (3.0)%
Latin America$196.4 $199.5 1.6% 15.5%
EMEA$250.1 $257.2 2.8% 5.6%
Asia Pacific$433.5 $439.8 1.5% 3.0%
China$82.2 $65.9 (19.8)% (20.3)%
Worldwide$1,215.0 $1,207.4 (0.6)% 2.7%

KPIs and activity metrics:

KPIQ4 2023Q4 2024YoY
Worldwide Volume Points (mm)1,381.9 1,371.8 (0.7)%
North America Volume Points (mm)250.6 239.5 (4.4)%
Latin America Volume Points (mm)239.4 264.8 10.6%
EMEA Volume Points (mm)279.5 269.2 (3.7)%
Asia Pacific Volume Points (mm)552.3 548.9 (0.6)%
China Volume Points (mm)60.1 49.4 (17.8)%
New Distributors (YoY growth)+22% +22%
Sales Leader Retention (ex-China)68.3% (prior-year period) 70.3% +200 bps

Note: Management may discontinue public reporting of volume points due to market-specific adjustments, focusing investor communications on net sales while disclosing volume impacts (directionally) in comps .

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Net Sales (YoY)Q1 2025N/A(5.5)% to (1.5)% reported; 0% to +4% cc New
Adjusted EBITDA ($M)Q1 2025N/A$140–$150; cc $158–$168 New
Capex ($M)Q1 2025N/A$30–$40 New
Net Sales (YoY)FY 2025N/A(3)% to +3% reported; +1% to +7% cc New
Adjusted EBITDA ($M)FY 2025N/A$600–$640; cc $670–$710 New
Capex ($M)FY 2025N/A$100–$130 New
AssumptionsFY 2025N/AFX rates: avg daily rates first 3 weeks of Jan-2025; excludes potential incremental tariffs New

Additional context: Management cited FX headwinds of ~$200M to net sales and ~$70M to adjusted EBITDA embedded in FY25 guidance .

Earnings Call Themes & Trends

TopicPrevious Mentions (Q2 2024, Q3 2024)Current Period (Q4 2024)Trend
Distributor recruiting and trainingPremier League and Mastermind launched; new distributor growth turned positive across most regions; large-scale events support engagement New distributors +22% YoY (3rd straight quarter); retention up to 70.3%; continued global rollout of Mastermind and events Improving momentum
North America trajectoryStill declining but improving; focus on Nutrition Club model conversion and DMO productivity; Mastermind KAM support YoY decline narrowed to ~3%; sequential improvement continues; commentary stresses model transition and time-to-turn Gradual recovery
China strategyPivot to customer loyalty program; short-term volume pressure; early KPIs improving (PC growth, purchase rates) Q4 sales down ~20% YoY; reiterates longer-term customer-first approach; more training initiatives planned Still pressured; strategic transition
FX and macroFX headwinds impacting top line and EBITDA; localized pricing tests in LATAM to spur volume Q4 FX ~330 bps headwind; FY25 FX headwinds $200M sales/$70M EBITDA; constant-currency guidance provided Persistent headwind
Margin driversPricing, manufacturing efficiencies, reduced write-downs boosting gross margin; restructuring savings lift EBITDA margin Similar drivers in Q4; adjusted EBITDA beat, margin +340 bps YoY Structural improvement
Capital structureRefinance extended maturities; leverage falling; $1B debt reduction target by 2028 Leverage 3.2x YE; $65M 2025 note redemption in Feb-25; plan to repay remaining ~$197M by/at maturity Deleveraging on track
TariffsMonitoring potential tariffs (China/Canada/Mexico); exposure limited except potential Mexico retaliation later in 2025 Outlook excludes potential incremental tariffs Watch item
Digital/tech & health platformBoard additions; tech stack/digital transformation; diabetes prevention program scaling CEO vision to merge distributor network with “cutting-edge health and wellness technology” Building

Management Commentary

  • “With three consecutive quarters of new distributor growth, a new incoming CEO and significantly improved Adjusted EBITDA margins, we enter 2025 with strong momentum.” – Michael Johnson .
  • “Q4 adjusted EBITDA was $150 million and above our guidance… Adjusted EBITDA margin was 12.4%, up 340 basis points vs Q4 2023… had FX rates in Nov/Dec remained consistent with guidance, net sales would have been ~1% YoY and at the very high end.” – John DeSimone .
  • “We further reduced our total leverage ratio to 3.2x as of December 31… redeemed $65M of the 2025 notes last week… plan to repay the remainder by/at September 2025 maturity.” – John DeSimone .
  • “In future periods, it is likely we will stop reporting volume points and focus primarily on net sales.” – John DeSimone .
  • “China… we launched a customer loyalty program… transition is a big transition… we’re not satisfied… we see potential and are rolling out further leader training.” – Stephan Gratziani .
  • “Herbalife is destined to become one of the world’s most important health and wellness platforms… expressed through our digital tech stack, products and services.” – Stephan Gratziani .

Q&A Highlights

  • North America path-to-recovery: sequential improvement with YoY declines narrowing (from down ~10–11% in Q1 to down ~3% in Q4); leadership emphasizes rebuilding the distributor base and transforming Nutrition Club models to improve conversion from transactional to transformational customer relationships .
  • 2025 debt and leverage: company intends to repay the remaining ~$197M of 2025 notes by/at maturity, potentially using the revolver temporarily; goal remains ≤3.0x by YE25, with longer-term intent to reduce total debt by $1B by 2028 .
  • Guidance mechanics: FY25 EBITDA margin roughly flat to 2024 due to ~80 bps FX margin headwind; absent FX, margins would be higher; Q1 and full-year guidance provided on both reported and constant-currency bases .
  • China weakness and strategy: shift to customer-first model initially depressed volume; loyalty program launched; focus to balance customer acquisition with sales rep recruiting going forward .
  • FX, tariffs, and supply chain: bulk of FX impact is translation; limited ability to fully natural hedge via local manufacturing (e.g., USD-priced inputs); tariff exposure seen as manageable except potential Mexico retaliation later in 2025 (excluded from guidance) .
  • Tax and IP: intra-entity IP transfers to Europe created a non-cash deferred tax benefit in Q4; ongoing non-cash tax effects will be excluded from adjusted results; move improves internal cash mobility .

Estimates Context

  • Wall Street consensus (S&P Global) for Q4 2024 and Q1 2025 was not available at the time of this analysis due to data access limits. As a result, we cannot quantify beats/misses versus consensus for revenue or EPS. Values would normally be retrieved from S&P Global.

Key Takeaways for Investors

  • Near-term: Q4 showed underlying health—constant-currency growth, gross margin expansion, and an adjusted EBITDA beat; FX remains the swing factor, and management provided constant-currency guidance to clarify trend lines .
  • Watch North America inflection: improving trends continue, but the pace hinges on Nutrition Club model evolution and conversion uplift; Mastermind and KAM frameworks are designed to accelerate productivity .
  • China is the biggest rebuilding project: the customer-centric pivot may suppress near-term sales but aims to strengthen the base for more durable growth and higher conversion over time .
  • Deleveraging supports equity case: leverage at 3.2x with a credible plan to repay 2025 notes and a long-term target to cut $1B of debt by 2028—reducing financial risk and interest burden .
  • FY25 risk-reward: reported guidance is muted by substantial FX drag; constant-currency outlook implies positive growth and margin resilience, with additional upside if FX and Mexico tariff risk abate .
  • Structural margin tailwinds: pricing discipline, manufacturing efficiencies, and cost programs lifted EBITDA margins in 2024; management signals continuity of these levers into 2025 .
  • Leadership transition as a catalyst: incoming CEO’s field expertise and focus on modernizing the platform may accelerate distributor engagement and execution across regions .

Appendix: Additional Press Releases (Q4 2024-related)

  • Herbalife appoints Stephan Gratziani as CEO, Michael Johnson to Executive Chairman (effective May 1, 2025) .
  • Q4 press release: Net sales at high end of guidance; adjusted EBITDA exceeds guidance; constant-currency growth QoQ/YoY; 2025 outlook introduced .

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